WE USE COMMERCIAL STRATEGY
TO TURN INSIGHT INTO REVENUE
Helping smart brands get higher, wider & closer to key executives.

HIGHER

We provide C-suite and senior executive insight, so you can identify and have impact higher in the organisation, reaching key influencers and decision makers with unique and relevant messages.

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WIDER

Our wider insights help you understand your customers operational matrix and industry as well as they do. It identifies the vertical-specific challenges that your portfolio addresses – across all aspects of your customer’s operations.

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CLOSER

Our closer insights provide continuous updates on your target accounts and executives providing you with customer specific conversations, strategies and marketing campaigns to create meaningful connections.

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i2R Platform

At the centre of our business is the i2R (Insight to Revenue) platform. i2R curates, orchestrates and contextualises our key account and executive insights, enabling our analyst teams and customers to instantly collaborate and communicate. It makes the Higher, Wider, Closer framework happen.

i2R delivers high velocity insights uniting key account sales & marketing teams with key target executives.

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3594 Perspectives

Watch and listen to our videos and animations related to ‘all things insight’ and learn how we enable our customers to get higher, wider and closer to their target executives.

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HIGHER FOR TATA

For Tata Communications we analysed 32 senior executives across 6 target accounts to create 24 highly personalised, contextual narratives that resonated with each executives business strategies and objectives.

WIDER FOR MICROSOFT

For Tata, Microsoft & Avanade we analysed 3 target accounts and contextualised their joint propositions to extend their offer globally, divisionally and functionally.

CLOSER FOR CISCO

For Tata & Cisco we developed 14 contextual propositions with personalised video content, landing pages and nurture flows to create unique, 1-2-1 engagement opportunities.